An extended version of the ad will also run during the NBC pregame show.
Peyton Manning is returning to the Super Bowl.
The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast’s NBCUniversal, which will run during Super Bowl LII. “Vacation Quarterback” sees Manning coaching a family during their trip to Universal, coaxing them to get the most fun out of the experience.
“You are more than a team. You are a family. Now let’s get out there and play,” Manning tells the family at the beginning of the spot.
The ad goes on to showcase Manning and the family enjoying a variety of attractions while playing up the football connections through further pep talks, wizard coaching and one churro interception.
An extended version of the ad will also air during NBC’s pregame show.
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Erik Oster
@ErikDOster
Erik Oster is a staff writer for Adweek.
