Japanese condom-makers are ramping up preparations ahead of the Tokyo 2020 Olympic Games, seeing a golden opportunity to showcase their world-record ultrathin products.
Japanese condom-makers are ramping up preparations ahead of the Tokyo 2020 Olympic Games, seeing a golden opportunity to showcase their world-record ultrathin products.
For years, hundreds of thousands of condoms have been distributed for free to competitors at Olympic Games in a bid to encourage safe sex among the world’s fittest athletes.
The tradition provides prophylactic producers with a potentially unrivaled marketing opportunity.
In Japan, condom-makers are hoping the Olympics will be a chance to introduce customers to what they consider their gold-medal innovation: the ultrathin 0.
