The streaming music service is looking to build out its ad sales capabilities.
Pandora is acquiring San Mateo, Calif.-based digital audio ad tech startup Adswizz for $145 million in cash and stock, the company announced Wednesday. After the acquisition, Adswizz will continue to operate independently, but also power Pandora’s digital audio ad sales. “Since I joined Pandora six months ago, I have highlighted ad tech as a key […]
