Coca-Cola launched its first ever alcoholic drink on Monday in Japan — a fizzy, lemon-flavored concoction laced with spirits that seeks to capitalise on the growing popularity of chuhai alcopops enjoyed especially by young women. Although the U. S. firm dabbled in the wine business in the 1970s, the
Coca-Cola launched its first ever alcoholic drink on Monday in Japan — a fizzy, lemon-flavored concoction laced with spirits that seeks to capitalise on the growing popularity of chuhai alcopops enjoyed especially by young women.
Although the U. S. firm dabbled in the wine business in the 1970s, the experiment in Japan is “unique” in the company’s 125-year history, said Coca-Cola Japan president Jorge Garduno.
Three new “Lemon-Do” drinks — containing three, five and seven per cent alcohol — are available in the southern Kyushu region of Japan.
A 350-milliliter can will cost 150 yen.
“This is a pilot project in the region which has a sizable market,” Masaki Iida, spokesman for Coca-Cola’s Japanese unit, told AFP.
