LG calls the space on top of the display as a “secondary display” instead of a notch.
The LG G7 ThinQ is now official, and the phone keeps in line with everything months of rumours and renders have told us. This includes the notch on the display, which LG is careful not to call a notch. If you read the company’s official release, it calls the space a “secondary display” instead of a notch. Why? Because LG says that this is not something similar to what Apple and later Android OEMs adopted. In fact, the Korean tech giant claims that it planned the notch much before the iPhone X.
“We planned the notch design before Apple,” said Hwang Jeong-hwan, chief of LG’s mobile division, at a G7 ThinkQ showcase event on May 3. He added that the company does not want people to call it a notch because it suggests that something is missing. Rather, it is a secondary display that “boasts of differentiated features.” But honestly, this “secondary display” only works if users decide to hide the “notch via a software feature in the Settings menu. In every other way, it is a notch and that’s what consumers are likely going to call it.
Blame it on the timing, but it will be hard for LG to convince consumers that the notch on the G7 ThinQ is not a notch. Following the iPhone X last year, a whole bunch of Android manufacturers have been introducing notched phones and are calling it as it is. In fact, Asus launched the ZenFone 5 with a notched display, claiming that it is what consumers want.
During a Q&A session, LG was asked whether it was returning to LCD display following the G7 ThinQ to which the executive said, “It’s actually incorrect to say LG has returned to LCD because this is a part of our two-track strategy. The G lineup will stick to LCD while the V models will deploy OLED.” Hwang added that features like the iPhone X-like Animoji can be added via software updates at a later date as a response to being asked whether the phone was missing a defining feature compared to competitors.
The LG G7 ThinQ a 6.1-inch QHD+ (3120 x 1440) FullVision Super Bright Display with a 19.5:9 aspect ratio and pixel density of 564ppi. LG touts a new LCD technology that offers brightness up to 1,000 nits. Powering the handset is a Snapdragon 845 chipset coupled with up to 6GB of RAM and 128GB of storage.
The latest flagship smartphone from LG sports a dual 16-megapixel setup with the primary sensor getting an f/1.6 aperture and the secondary camera being a Super Wide Angle lens with 107-degree field-of-view and f/1.9 aperture. Up front, the phone sports an 8-megapixel Wide Angle camera with f/1.9 aperture. The LG G7 ThinQ runs Android 8.0 Oreo out-of-the-box and packs a 3,000mAh battery with support for Quick Charge 3.0 and wireless charging. LG is yet to announce pricing and availability of the LG G7 ThinQ, but the company has confirmed that the flagship will be coming to South Korea first followed by markets in North America, Europe, Latin America and Asia.
ALSO READ: LG G7 ThinQ has everything and yet it offers little that is new
