Alphabet Inc’s YouTube is creating scripted series and other original programming for international markets including Japan, France, Germany, Mexico and India to try to draw new customers to its paid subscription service, a senior executive said. The programming will come in the form of multiple genres such as music
Alphabet Inc’s YouTube is creating scripted series and other original programming for international markets including Japan, France, Germany, Mexico and India to try to draw new customers to its paid subscription service, a senior executive said.
The programming will come in the form of multiple genres such as music documentaries, reality series, talk shows and scripted series, Susanne Daniels, YouTube’s global head of original programming, said in an interview. It will be produced in local languages and subtitled or dubbed for other markets.
Some of the programming will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube’s free service with advertising.
“We are targeting markets where we believe we have a tremendous upside in potential subscribers,” Daniels said.
