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Apple Music hits the Amazon Echo. Is the cold war over?

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It looks like someone has called a truce in the smart speaker wars. In a surprise move, Amazon announced that it will bringing Apple Music to its popular Echo smart speakers starting in December, complete with voice-enabled controls and Apple’s popular three-month free trial.
In an early holiday gift to owners of an Amazon Echo speaker, it seems like the cold war between the retailer and Apple might be thawing as Amazon announced that Apple Music will now be available as an option on its smart speakers starting the week of December 17.
The announcement, which was made exclusively to USA Today, comes about a year after the Amazon Prime Video App was made available through Apple TV, and less than a month after Amazon added Pandora Premium to a lineup of music services that also includes Spotify, Deezer, and Tidal.
The competition between Apple Music and Amazon Music has been notoriously fierce as both services battle it out to bring the most subscribers into their music ecosystem. But the two corporations might have also called a truce in service of fighting a common enemy, namely the global streaming titleholder Spotify, which is rapidly closing in on 90 million paid subscribers.

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