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Payless trolled influencers with its latest campaign

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Payless, a popular shoe retailer known for its affordable prices, recently fooled fashion influencers with its fake high-end store ‘Palessi.’
Payless, a popular shoe retailer known for its affordable prices, recently fooled fashion influencers with its latest campaign.
The company, which normally prices its shoes between $20 and $40, opened a pop-up shop in a former Armani store and invited influencers for an exclusive first look at high-end designs from its new brand called Palessi.

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