Online sales on Thanksgiving Day are expected to hit a record $3.7 billion, according to Adobe Analytics.
Shoppers pulled out their phones and shopped on Thanksgiving Day to spend more than they ever have before on Turkey Day, potentially stealing some of Black Friday’s thunder.
Consumers in the U. S. had spent $1.75 billion online by 5 p.m. ET Thursday, up more than 28 percent from a year ago, according to Adobe Analytics, which tracks transactions of 80 of the top 100 internet retailers. Adobe said online sales on Thanksgiving Day are expected to hit a record $3.7 billion.
In addition to spending a record amount online, shoppers were also seen lining up in throngs around the country outside of stores Thursday evening. That was despite record-cold temperatures chilling much of the Northeast.
With many doors opening earlier and retailers like Target, Macy’s and Walmart dolling out doorbusters unique to Thursday, it “appear[s] to have enticed consumers to spend a little earlier,” said Taylor Schreiner, director of Adobe Digital Insights.
J. C. Penney opened its doors at 2 p.m. ET Thursday, while Best Buy, Kohl’s, Macy’s and Target opened at 5 p.
