Amazon, a company valued at $1 trillion earlier this year, is reportedly sick of selling you cheap shit that isn’t making it more money.
Amazon, a company valued at $1 trillion earlier this year, is reportedly sick of selling you cheap shit that isn’t making it more money.
The Wall Street Journal reported Sunday that Jeff Bezos’ e-commerce behemoth is moving away from selling products apparently known internally as known as “CRaP,” or Amazon-speak for “Can’t Realize a Profit.” These are products typically tagged at $15 or under, like snack foods and bottled drinks, the Journal said. Citing sources familiar with the matter, the report claimed the company is pushing brands to overhaul their packaging and is raising prices in order to bolster its already massive revenue:
Items characterized as “CRaP,” the Journal reported, are typically “heavy or bulky and therefore costly to ship—characteristics that make for thin or nonexistent margins.
