Apple has also completed the acquisition of Shazam, one of world’s most popular music recognition apps.
Indo-Asian News Service Dec 08,2018 10:06 AM IST
In a bid to further cement its position in the global music space, Apple has reportedly acquired London-based creative services and music start-up Platoon for an undisclosed sum.
The acquisition of A&R and creative services company Platoon — founded in 2016 by iTune veteran Denzyl Feigelson and LoveFilm co-founder Saul Klein, is aimed at tapping emerging artists for Apple Music, Music Business Worldwide reported on Friday.
“The company worked with the likes of Stateside breakout act Billie Eilish before she signed to Interscope in 2017, in addition to UK stars Stefflon Don and Jorja Smith,” said the report.
