It’s always fascinating to see what people are obsessing or wondering about on a large scale level. Such data gives valuable insight into cultural and social trends and has the power to shape entire industries desperate to cater to a collective…
It’s always fascinating to see what people are obsessing or wondering about on a large scale level. Such data gives valuable insight into cultural and social trends and has the power to shape entire industries desperate to cater to a collective desire. Google’s top trending searches for beauty in 2018, for example, not only reveal that Americans are absolutely baffled by fake eyelashes of all types (same, really) but that clean beauty and beauty brands with a cause are growing increasingly important in today’s consumer landscape. Today, Google released their annual Year in Search Data for 2018 that breaks trillions of searches across news, film, entertainment, food, sports and more into easy and interesting lists and trust me, you’ll definitely want to check them out.
To clarify, the trending beauty searches you’ll find below are specific to the United States, although the search data as a whole does include searches made all over the world (you can select which region you want to see data for). Beauty trends are going to be vastly all over the world so it makes sense to hone in on those relevant to our own turf.

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