Irreverent bookmaker Paddy Power has capitalised on the sacking of Manchester United gaffer Jose Mourinho by running an ad next to coverage of the news in today’s (18 December) Evening Standard.
Irreverent bookmaker Paddy Power has capitalised on the sacking of Manchester United gaffer Jose Mourinho by running an ad next to coverage of the news in today’s (18 December) Evening Standard.
The creative was quickly negotiated on to the page as part of Paddy Power-Betfair’s sponsorship of the newspaper’s sports section, a deal brokered by Mediacom.
