Samsung is presently the top phone manufacturer globally in terms of market share but the company’s fiercest rival is Apple which sits at the second spot but earns more revenue…
Samsung is presently the top phone manufacturer globally in terms of market share but the company’s fiercest rival is Apple which sits at the second spot but earns more revenue from its phones than Samsung. This rivalry has seen Samsung pitch various ads that try to persuade Apple fans to try out its Android phones. The company has also employed the services of several brand ambassadors in its major markets cutting across several regions. The ambassadors are usually under contracts with a clause that prevents them from being seen in public using the phones of its rivals such as an iPhone.
