Movie studios often use the Super Bowl to drop trailers for their coming blockbusters. Since last year, a rival source of video entertainment has been doing the same.
Movie studios often use the Super Bowl to drop trailers for their coming blockbusters. Since last year, a rival source of video entertainment has been doing the same.
Amazon Prime Video will return to the Super Bowl this year, dropping a 60-second trailer in the third quarter for “Hanna,” a new drama centered on a powerful young girl who must thwart agents who want to take her down, along with her father. The commercial will show Amazon getting more aggressive in the realm of big-game promotion: In Super Bowl LI, Amazon Prime released a trailer for “Jack Ryan,” a series that wasn’t set to debut for months. On Sunday, the streaming service will offer a 24-hour sneak-preview of the series to its members. “Hanna” will debut in March.
“She can kick some ass, but is also on the run and trying to figure out, ‘Who am I?’” says Mike Benson, director of marketing for Prime Video, in an interview. “The interesting thing about this show is that it’s got great female appeal, but also great male appeal. We know there a lot of women who watch the game and wanted to do something for both audiences.”
The commercial features scenes from the series while Karen O. sings a cover of the Smashing Pumpkins’ 1995 rock classic “Bullet with Butterfly Wings.”
The Super Bowl developed into a streaming-video showdown last year, with Amazon, Hulu, Netflix and HBO all dropping video previews of coming features during the event. Netflix surprised the audience with the news that a new entry in the “Cloverfield” movie franchise was available for view immediately, and HBO released a preview of its “Westworld” series.
