We’ve all probably been guilty of sharing our Netflix password with a friend or family member because it’s, you know, economical. But also… it’s not stri
We’ve all probably been guilty of sharing our Netflix password with a friend or family member because it’s, you know, economical. But also… it’s not strictly legal.
And UK company Synamedia is on to you. The firm recently unveiled a new service that is designed to hunt down shared passwords, and it’s already being trialed by a number of companies (although Synamedia aren’t telling us which ones).
They currently sell other services to big networks such as Comcast, Disney, and Sky, so it’s not unlikely that they’ll also be making use of this new tech.
So how does it work?
A streaming service will buy access to Synamedia’s platform, which then takes data from the service’s users and scrutinises it for things such as:
After analysing the data Synamedia will provide the service with a probability score indicating how certain they are that a shared password is being used.
