The Super Bowl ad for Michelob Ultra opens with runners on city streets being outpaced by a relentless robot. Other robots next outhit golfers on…
The Super Bowl ad for Michelob Ultra opens with runners on city streets being outpaced by a relentless robot. Other robots next outhit golfers on the driving range and outdo cyclists in the gym. Then, at day’s end, one of the robots peers in a bar window where these runners and cyclists are quaffing, you guessed it, Michelob Ultra.
The women and men chat happily as they drink. Outside, in the rain, the robot tilts its head, somehow feeling the human emotion of sadness.
Then these words appear: “It’s only worth it, if you can enjoy it.
