Most recently, Johnson worked at West, a marketing and venture capital firm.
Allison Johnson, the soon-to-be CMO of PayPal.
Courtesy of Allison Johnson
PayPal is adding a major player to its marketing department: Today, the company announced the hiring of Allison Johnson as CMO and executive vice president. The brand has been without a CMO since 2013.
Johnson joins PayPal from West, a marketing and venture capital firm where she worked with clients like Square, Twitter and Braintree, which was acquired by PayPal in 2014. In this new role, she’ll work out of the company’s San Jose, Calif., office and report to CEO Dan Schulman. According to a press release, she will “lead strategic marketing for PayPal and its family of brands around the world.”
“Allison is a highly experienced, much-admired marketing leader with a proven track record of building global brands, making her a natural addition to our leadership team,” Schulman said of Johnson’s hiring in a statement accompanying the announcement.
