Start United States USA — IT Tracking Samsung M10’s OnePlus FOMO strategy in India

Tracking Samsung M10’s OnePlus FOMO strategy in India

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Samsung itself reported that early orders for their latest phone in India sold out in less than a day. These phones were apparently put up for sale on Amazon
Samsung itself reported that early orders for their latest phone in India sold out in less than a day. These phones were apparently put up for sale on Amazon India during the day (in India) on February 5th, and in less than a day, Samsung put up a “SOLD OUT” sign. But as virtually every news source has reported thus far, there’s something missing from this equation and public exclamation of success from Samsung. They reported they’d sold out their first run of Galaxy M20 and Galaxy M10, but they did not report how many devices they’d put up for sale.
OnePlus was and is good utilizing consumer FOMO (Fear Of Missing Out) to draw purchase of smartphones of several sorts. This is to imply nothing about the quality of any device in this set of situations – both OnePlus and Samsung make really, really great phones. Despite their skill in advertisement and viral internet-based enticement, both OnePlus and Samsung back up their hype with high quality hardware.
Now, recently, it’s become apparent that OnePlus is doing very well in India.

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