You can’t out-market a bad product or service.
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Post written by
Jonathan Kelly
President and Partner of MYLE Agency, one of Oklahoma’s largest marketing firms that provides design, SEO, web, photo/video, and more.
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You can’t out-market a bad product or service. I know what you are thinking: This is just another marketing professional who is taking a stand against “over-marketing,” but hear me out. Too many times business owners will try to focus all their energy on marketing or advertising instead of providing their service or product with excellence. Marketing becomes the distraction that justifies ignoring the blatant fact that they need help in other areas.
The point of marketing and advertising is to get more customers in the door and more people to try your product or service. But at the end of the day, if the delivery falls short and the client is left feeling underwhelmed, it is all for nothing. Instead, the goal should be to make sure that your company is fulfilling each and every order with excellence.
You should be so excellent that every time someone experiences your company, they have to tell someone about it. Marketing and advertising are meant to amplify your word of mouth.
