China has creating a new approval process for games, as detailed by Chinese gaming market analyst Niko Partners.
China has created a new approval process for games, as market analyst Niko Partners has detailed.
The country is the largest gaming market in the world, but all publishers must submit games to the government for content and monetization review. This can make the process of releasing in China difficult.
The approval process suspended in April 2017 as China introduced a new regulator group, China’s State Administration of Press and Publication (SAPP). It began approving games again in December, giving the OK to about 1,000 titles since. SAPP stopped the process again in February.
