Small businesses using WhatsApp will now be able to display their product catalog within the platform.
tech2 News StaffMay 01,2019 11:58:13 IST
WhatsApp announced a couple of important updates to its messaging platform at the Facebook F8 Developer Conference. The major announcements included Products Catalog and Account Kit, so it revolved mostly around the Business side of WhatsApp.
Ami Vora, VP Product Management at WhatsApp in Facebook F8 developer conference 2019. Image: Facebook. WhatsApp Product Catalogs
The biggest announcement coming from WhatsApp at the F8 developer conference has to be the support of displaying product catalogs. WhatsApp Business users will now be able to showcase all their products on the platform that don’t own any website.
This feature is specifically targeted towards small businesses that find it more beneficial to communicate with its customers directly on the messaging platform instead of using a website to sell its products. Regular users will be able to view the product catalogs of businesses directly inside the chat window without requiring to visit a website.
