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Galaxy Fold screen mess: Sucking up to buyers might be Samsung's best way out

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The Galaxy Fold is now weeks away from launch and it’s already up to its hinge in quicksand. By the fifth breakdown in the Fold’s…
The Galaxy Fold is now weeks away from launch and it’s already up to its hinge in quicksand. By the fifth breakdown in the Fold’s Infinity Flex screen, many onlookers had lost faith in Samsung’s brave new foldable phone design. Samsung’s one saving grace in the embarrassing, sensationalized debacle is that the issues — three in all — were discovered on early production units in reviewers’ hands, and not the final sale devices that customers had shelled out $1,980 apiece for. (CNET’s review unit was never affected.)
Samsung is delaying the Fold’s official release to address what went wrong — which means the world’s largest phone-maker has another shot, perhaps a slim one, to make things right. First, Samsung needs to clear up problems with the screen and hinge, which are easily damaged and compromised.
Second, after finding ways to communicate to future Fold owners that they should never, under any circumstance, remove the protective screen film, there’s still one thing the brand must do: give Fold owners the red carpet treatment.
By now, Samsung has reclaimed the Galaxy Fold units, defective and whole alike. Returning those units after a 10-day review period was always part of the deal.

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