Google buried the lede with their newest Google Glass press release, focusing on the newest device rather than the group’s biggest move to date. The group
Google buried the lede with their newest Google Glass press release, focusing on the newest device rather than the group’s biggest move to date. The group responsible for Google Glass will, for the first time since inception, move from Alphabet’s “X” to Google proper. This move was made, according to Google, to “meet the demands of the growing market for wearables in the workplace and to better scale our enterprise efforts.”
The company called “X” is still under Alphabet. Alphabet is the umbrella company brand under which Google and all associated brands operate. X used to be called Google X, for purposes of clarity. It’s almost as if whomever named X did it to deter the average citizen from searching for more information on their operations – you can’t just search for “X” in Google’s search engine and expect to find the company X, after all.
The “X” company in Alphabet will continue to operate as it has as Alphabet’s moonshot factory for the foreseeable future. “X, which is designed to be a protected space for long-term thinking and experimentation, has been a great environment in which to learn and refine the Glass product,” said Google. To better serve the workplace wearables market, as mentioned above, the Glass team “has moved from X to Google.”
That means the cards are on the table, and Glass won’t continue to be made if it’s not being purchased and/or used by actual paying customers.
