Lynx has teamed up with Xbox Australia to bring gamers a range of Xbox-branded deodorants and shower gels.
In an effort to outdo itself in the high-stakes world of zany marketing ideas, Xbox Australia has announced a partnership with Lynx (also known as Axe in the US) that will see a range of Xbox-branded body spray, deodorant and shower gel products land in grocery stores and pharmacies across Australia and New Zealand this July.
Lynx Xbox, which was likely devised amidst a series of fervent high-fives and celebratory Peronis, is described as possessing the «fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.
