Facebook’s New Product Experimentation (NPE) team has launched Venue, a new app that helps fans experience live events more interactively.
Facebook, which seems to be on an app launching spree, has rolled out ‘Venue’, a new iOS and Android app through which it hopes to “bring passionate fans and expert commentators together to experience live events in a new interactive way.”
Facebook’s Venue will look to capitalize on the emphasis around live streams that has been spurred by the Covid-19 pandemic.
Venue is aimed to provide an interactive second-screen experience for live events like Twitter does naturally.
The new app was understandably rolled out for NASCAR races earlier today. NASCAR is among the first major sports to return to events in the US despite lacking that ability to host a live audience.
Launched by Facebook’s New Product Experimentation Team, the app isn’t meant to live stream the events it features but instead will serve as a platform where users can openly talk about them as they happen.
