Microsoft has always struggled when it came to physical retail stores. And the company just gave up. Today, Microsoft announced that it is closing all but
Microsoft has always struggled when it came to physical retail stores. And the company just gave up. Today, Microsoft that it is closing all but four retail stores – locations in New York City, Redmond, London and Sydney will remain open. The company has long struggled with getting people in the door, of its retail stores. If you’ve ever been in a mall where there is a Microsoft store and an Apple Store, you’ll see that there is a huge difference in the crowd. Microsoft stores are almost always empty. Most people just pop in to window-shop or try out HTC Vive. So to see Microsoft opting to close its stores is not a big surprise. With Microsoft shutting down these stores, it does likely mean that there will be layoffs.
