When this news broke, many gamers immediately feared that other AAA publishers would follow 2K’s lead and begin raising the cost of their own next-gen titles to $70 or more. That might seem like a premature reaction, but publishers do…
When this news broke, many gamers immediately feared that other AAA publishers would follow 2K’s lead and begin raising the cost of their own next-gen titles to $70 or more. That might seem like a premature reaction, but publishers do tend to copy each other’s monetization strategies when they prove successful. Just look at the rise of “live services,” loot boxes, and other forms of microtransactions for evidence of that.
However, most other publishers have remained silent on this issue — until now. In a recent earnings call with investors, Ubisoft addressed the issue of raising prices on next-gen video games directly, stating that all of its games set to release this fall will remain priced at $60.
