People are impatient for a better world. Brands need to be more worthy and authentically prove that worthiness across a broader spectrum of actions than ever before.
It wasn’t Kanye’s announcement that he was running for president that led to this defense of cancel culture, but it could have been.
Nor was it Facebook’s role in the demise of democracy and perpetuation of hate or the empty and performative stance against racism of any kind by so many brands over the last weeks, but it could have been.
We’ve begun conflating the cancelling and breaking up with brands with intolerance, when it’s the most modern illustration and exercise of consumer power, today. (I’m looking at you, Goya.)
I’m not defining cancel culture as the president has done so flippantly, because I think it’s more important than that, especially because it is the exercise of consumer power. I’m defining it as a filter on what brands we bring into our lives, and on what and who we choose to buy from. If I were to sum up why I defend cancel culture in four words they would be: because life’s too short.
This isn’t about an intolerance for a difference of opinion. It’s about an impatience for a better world.
This isn’t about an intolerance for a difference of opinion. It’s about an impatience for a better world. I can accept that brand X has a different opinion and set of values than I do.
