The co-owner will hold an ongoing ownership interest in Aviation American Gin
Aviation American Gin, co-owned by “Deadpool” actor Ryan Reynolds, sold for $610 million on Monday to British beverage company Diageo. Reynolds acquired his stake in Aviation back in 2018 and has overseen the company’s creative direction. As part of the deal he will retain an ownership stake in Aviation. Diageo is acquiring Aviation through the acquisition of Aviation Gin LLC and Davos Brands LLC. “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” Reynolds said in a statement. “What I didn’t expect was the sheer creative joy learning a new industry would bring. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with.
