EA has removed a variety of intrusive in-game advertisements from UFC 4 after being inundated with fan complaints.
EA has removed a variety of intrusive in-game advertisements from UFC 4 after being inundated with fan complaints. As noted by Eurogamer, a number of players took issue with the almost full-screen adverts, which would appear at the beginning and end of replays, after one Reddit user highlighted the contentious design choice on the ‘asshole design’ subreddit. As this video shows, the large adverts (also pictured below) would flash onscreen to bookend in-game replays, and while EA claims these sort of ad placements aren’t new to the UFC franchise, the implementation is hardly subtle.
