Selena Gomez’s makeup line, Rare Beauty, has officially launched & you can shop all of the products right here!
If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Ever since the beautiful Selena Gomez,28, broke the news on Feb.4 that she was launching her very own cosmetics company, Rare Beauty, fans couldn’t contain their excitement. The star took to Instagram live where she announced her newest venture and nearly eight months later, the brand is finally here! Her first line of beauty products officially launched on September 3 and is available in the U. S., Canada and Mexico and is sold exclusively at Sephora, on Sephora.com, and RareBeauty.com. Selena’s makeup collection consists of 14 categories with a whopping total of 150 product SKUs. Each product in the collection has a back story and was inspired by something in Selena’s life, including the Perfect Strokes Matte Liquid Liner which was inspired by a calligrapher. The best part about Selena’s collection is that for every single product sold, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund which helps increase access to mental health resources. Selena gushed about her new beauty brand, saying, “I’m so excited to release beauty products that not only feel great but also celebrate what makes each of us rare. These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.” Below, we rounded up some of our favorite Rare Beauty products from lipsticks to eyeliner and even beauty tools, which you can shop for right here, right now! This lightweight foundation gives you buildable coverage and feels truly weightless on the skin. It is made with concentrated pigments to give you medium to full coverage and is available in a whopping 48 shades, so you will surely find one to match your skin tone, plus, it works well on all skin types from normal to oily, and even dry.
