Know your customers like never before In every industry, we hear about the struggle to transform from a reactive to proactive organization that can respond to changes in the market, customer needs, and even within their own business. When we talk to customers who have rolled out Microsoft Dynamics 365 and Microsoft Power Platform, theRead more
In every industry, we hear about the struggle to transform from a reactive to proactive organization that can respond to changes in the market, customer needs, and even within their own business. When we talk to customers who have rolled out Microsoft Dynamics 365 and Microsoft Power Platform, the conversation shifts to the breakthrough outcomes they’ve achieved, often in very short time frames. Customers talk about Microsoft’s unique ability to connect data holistically across departments and teams with AI-powered insights to drive better outcomes. This is precisely the business need that we identified and addressed with Microsoft Dynamics 365 Customer Insights, Microsoft’s customer data platform (CDP). Customer Insights has resonated with organizations across industries and, as a result, it’s the fastest growing application in the Dynamics 365 portfolio. Customers such as Walgreens Boots Alliance, Chipotle Mexican Grill, Campari Group, and Dayton Children’s Hospital recognize Customer Insights as a trusted platform to realize business outcomes. At this time last year, I described our vision for Microsoft’s CDP, which has become reality for a number of our customers. For example, Dynamics 365 Customer Insights is helping Tivoli Gardens, one of the world’s longest-running amusement parks, personalize guest experiences across every touchpoint—on the website, at the hotel, and in the park. American Electric Power Energy is using Customer Insights to better understand its customer needs, identify gaps in product offerings, and ensure delivery of efficient and sustainable energy solutions. Marston’s has onboarded Customer Insights to unify guest data and infuse personalized experiences across its 1,500-plus pubs across the United Kingdom. Earlier this year, we announced that Customer Insights expanded its availability to the Microsoft Government Cloud, an environment built to meet the higher compliance needs of United States government agencies.
