Global spending on apps grew to $29.3 billion and installed reached 36.5 billion for both Apple’s App Store and Google Play Store in the third quarter of 2020.
As per the latest report by Sensor Tower, global spending on apps grew to $29.3 billion and installed reached 36.5 billion for both Apple’s App Store and Google Play Store in the third quarter of 2020. These numbers represent a 32 percent growth year-over-year, compared to $22.2 billion generated in the third quarter of 2019. As noted in Sensor Tower’s report, spending on app purchases, in-app purchases, and subscriptions grew by 31 percent, year-over-year, for the App Store, while Google Play experienced higher growth, at 33.8 percent. Even during the pandemic, app marketplaces have seemingly been unaffected. Make iOS 14 / iPadOS 14 Instantly Faster on iPhone and iPad [Tutorial] Even though Google saw slightly better growth year-over-year, it still lags behind the App Store in terms of consumer spending.
