Following a tumultuous launch last year for open world, neon-drenched RPG Cyberpunk 2077, leaders at CD Projekt addressed the path forward in a strate
Following a tumultuous launch last year for open world, neon-drenched RPG Cyberpunk 2077, leaders at CD Projekt addressed the path forward in a strategy update today aimed at investors. „We want to do right by gamers,“ said Adam Kicinski, president and joint CEO of CD Projekt. The much-hyped Cyberpunk 2077 released in December 2020 and was fraught with bugs and performance issues that have made the game a talking point for crunch, marketing practices, and managing expectations for a major game release. The game is also central to two class action lawsuits filed by investors who claim the company made false or misleading statements about Cyberpunk 2077. Despite those issues–and being removed from the PlayStation Store–the game sold 13 million copies in its first few weeks of availability. All this said, it’s been impossible for CD Projekt to ignore its problems. Kicinski announced a few major pillars of the company’s strategy moving forward to get the company back on track. One significant shift is that CD Projekt Red (CD Projekt’s core development team) plans to transform into what Kicinski called „Red 2.0,“ a concept that hinges on „parallel triple-A development,“ he said. „We want to improve the way we make games and Red 2.0 is our starting point.“ This includes „centralizing REDengine to serve two franchises [Cyberpunk and The Witcher],“ scaling up the company’s talent pool, and „deploying a team of cross-project experts,“ and reposition for agile game production, among other operational shifts.
