The pandemic has brought new users to the technology, making a simpler experience more important, says Tappit’s Jason Thomas.
While digital wallets were a popular option for consumers pre-pandemic, the COVID-19 crisis has contributed to a significant increase in contactless payment adoption across the globe in a massive effort to reduce the spread of disease. An issue that tends to arise though, is that the use of digital wallets can be a confusing experience for customers and merchants alike. Many shoppers have no idea how to use digital wallets and when the process goes askew, shoppers often abandon the effort—and they may not attempt to try again. Here’s how the tech industry can contribute to streamlining the process of using digital wallets and contactless payments, to reduce confusion for consumers both now and in the future.
