Jessica Alba’s Honest Company made a strong debut on the stock market with shares rising nearly 44% on Wednesday.
The Honest Company (HNST) debuted strong on Wall Street Wednesday morning. With shares rising nearly 44%, the consumer goods brand founded by actress Jessica Alba is now valued at $2.68 billion. The Honest Company specializes in eco-friendly beauty, baby and home products. Alba founded the brand in 2011 with the mission of democratizing clean living. A decade later, she’s taking home an honest sum of her own. According to regulatory filings, Alba holds more than 5.6 million shares of the company, including 1.4 million stock options that will become exercisable this month.
