The latest data from Consumer Research Intelligence Partners (CIRP) is in, and it looks like consumers in the US are evenly divided between the two dominating mobile…
In context: Brand loyalty and switching trends have helped Apple gain significant ground in the United States and away from Google’s Android mobile OS. This is the second year that see roughly equal number of iOS and Android device activations, but the former is a little better at retaining users when they upgrade their phone. The latest data from Consumer Research Intelligence Partners (CIRP) is in, and it looks like consumers in the US are evenly divided between the two dominating mobile platforms, Google Android and Apple iOS. According to the market research firm, there’s been little change over the last few years in terms of new device activations, which could indicate the market has stabilized. However, this is a clear and important win for Apple, whose mobile operating system had previously lagged behind Android in terms of new device activations.
