In a statement to XDA Developers, a Xiaomi spokesperson said, “Starting in 2021 Q3, Xiaomi’s product series ‘Mi’ will be renamed to ‘Xiaomi.'”
In context: Chinese tech giant Xiaomi has exploded in recent times, becoming the largest phone maker in both Europe and the world—all without a significant presence in the US. Most people know the company for its “Mi” range of devices, but it will be phasing out that sub-brand later this year. In a statement to XDA Developers, a Xiaomi spokesperson said, “Starting in 2021 Q3, Xiaomi’s product series ‘Mi’ will be renamed to ‘Xiaomi.'” “This change will unify our global brand presence and close the perception gap between the brand and its products.
