In a statement to XDA Developers, a Xiaomi spokesperson said, « Starting in 2021 Q3, Xiaomi’s product series ‘Mi’ will be renamed to ‘Xiaomi.' »
In context: Chinese tech giant Xiaomi has exploded in recent times, becoming the largest phone maker in both Europe and the world—all without a significant presence in the US. Most people know the company for its « Mi » range of devices, but it will be phasing out that sub-brand later this year. In a statement to XDA Developers, a Xiaomi spokesperson said, « Starting in 2021 Q3, Xiaomi’s product series ‘Mi’ will be renamed to ‘Xiaomi.' » « This change will unify our global brand presence and close the perception gap between the brand and its products.
