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Bing Crosby heirs sell stake in estate to boost his music among new generation of listeners

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The Crosby deal is the most prominent involving a pre-rock artist who primarily interpreted songs written by others.
Harry Crosby was 19 when his father, Bing, died in 1977. But when he goes to a shopping mall or party in December, there’s a strong chance he’ll hear his dad’s voice singing “White Christmas.” He and his family want to hear that voice more during the other 11 months, a desire that led to a deal being announced Monday to sell an equal stake in the rights to Bing Crosby’s estate to Primary Wave Music. It’s another example of how the sale of catalog rights has become a booming business, with most involving rock artists who write their own music — Bob Dylan, Paul Simon, Neil Young and Stevie Nicks are examples. The Crosby deal is the most prominent involving a pre-rock artist who primarily interpreted songs written by others. The deal is estimated in excess of $50 million. A younger generation knows Crosby best through “White Christmas” and the duet with David Bowie on “The Little Drummer Boy” made for a television special shortly before his death. Fewer people alive remember Crosby’s days as a major recording artist and movie star. “There were things that became absolutely top hits in the ‘30s and ’40s, for a sustained period of time, and they just went away,” Harry Crosby said.

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