We’re no longer just a photo-sharing app, CEO says
Instagram is slowly but surely transforming its focus to adapt to the rapidly evolving trends, and given TiKTok has become such a huge sensation whose growth never stops, the company has no other option than to head in the same direction as well. In other words, Instagram will go all-in on video next year, as CEO Adam Mosseri explains on Twitter (full statement embedded below) that the service is no longer just a photo-sharing app. “We’re going to double down on our focus on video, we’re no longer just a photo-sharing app, and consolidate all of our video formats around Reels and continue to grow that product,” he explained.
