Bobby Kotick could have sold Activision to other companies like Facebook, but Microsoft was the most interested.
In the wake of Microsoft’s acquisition of Activision Blizzard, it has transpired that the company was looking to sell itself to other companies, namely Facebook. Otherwise known by its new name of Meta Platforms Inc., anonymous sources told Bloomberg that CEO Bobby Kotick and the board pursued a deal with Mark Zuckerberg’s company. Apparently, Activision wasn’t completely on board with Microsoft acquiring it, but it was the only company to express any serious interest. Aside from Meta, Activision did approach one other company, but its name wasn’t given. In an interview with GamesBeat, Kotick possibly implied that EA could have bought out Activision, but it simply wasn’t big enough.
