Amazon said Thursday that it plans to open a clothing store in a Southern California mall later this year. It’s the latest foray into brick-and-mortar for the online retailing giant …
First, Amazon competed with malls. Now, it’s moving inside one. The online retailing giant said Thursday that it plans to open a clothing store in a Southern California mall later this year. It’s the latest foray into brick-and-mortar for Amazon, which already sells more than 10% of all clothes in the U.S. The store, which will sell women’s and men’s clothing as well as shoes and other accessories, will open at Americana at Brand, a mall in Glendale, Calif. The entry into malls could become another threat to traditional clothing sellers because of the data and shopper insights Amazon may gain, experts say.
