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Blizzard Boss Promises Culture Change And New Game Innovation Following Microsoft Merger

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Blizzard boss, Mike Ybarra, says that the game development company will place teams and players at the forefront.
New head of Blizzard, Mike Ybarra, promises that the company will place teams and players at the forefront moving forward. This follows the news that Microsoft will be buying out Activision Blizzard in a blockbuster $68.7 billion deal. Microsoft sent the gaming world into a frenzy earlier this week, when it announced it would be acquiring Activision Blizzard. It immediately had some wondering if the buyout would also impact existing partner relationships, such as those with Sony, Google, and Apple. Activision Blizzard quickly put any rumors to rest with a statement indicating, “We will honor all existing commitments post close.” But that still had many wondering how Microsoft would handle all the past sins of its newly acquired company. Yesterday Ybarra addressed those issues in a post on Inside Blizzard. In the post, Ybarra took over leadership of Blizzard following the departure of J. Allen Brack. Ybarra led the team at Microsoft that oversaw the now defunct Mixer streaming platform. He left Microsoft for Blizzard just months before Mixer was shut down. He now finds himself leading a company that has a checkered past, filled with accusations of groping, free-flowing booze, and employees who were fearful of retaliation if they spoke out.

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