The company told shareholders it will stop selling precise location data.
Life360 has told shareholders that it will no longer sell precise location data gathered from its 35 million users but will continue to offer aggregate information to a couple of its existing partners. The Markup reports that Life360 made this disclosure in a quarterly activities report (PDF) on Jan.27, which is after it agreed to acquire Tile, a tracking device manufacturer. Here’s the company’s explanation for why it’ll sell aggregate data rather than precise location information: Life360 recognises that aggregated data analytics (for example,150 people drove by the supermarket) is the wave of the future and that businesses will increasingly place a premium on data insights that do not rely on device-level or other individual user-level identifiers.
