The Banning Surveillance Advertising Act would prohibit online advertisers from using personal information in targeted ads.
A new bill has been put forth by Democrats in the US House and Senate that could drastically change the entire online advertising industry if passed. The bill in question, known as the Banning Surveillance Advertising Act, was introduced by Anna Eshoo and Jan Schakowsky in the House and Cory Booker in the Senate. If passed, it would severely limit the way in which Google, Facebook and tech companies serve targeted ads to users. The Banning Surveillance Advertising Act would prohibit targeted advertising using protected class information such as race, gender and religion. However, it would also prevent online advertisers from using personal data purchased from data brokers. Google, Facebook, Twitter and other tech platforms would still be able to serve targeted ads based on a user’s general location at the city or state level though.
