The Super Bowl ad continues Vroom’s theme from last year about “flipping” car buying and selling on its head but in an upbeat and livelier way.
Online used-car retailer Vroom will advertise during the Super Bowl for a second consecutive year, with the help of pop singer and dance choreographer Mandy Moore. The 30-second spot called “Flake” continues Vroom’s theme from last year about “flipping” car buying and selling on its head — but in an upbeat and livelier way. The ad features a Broadway musical-style song and dance routine choreographed by Moore about the ease of selling a vehicle online to Vroom. That compares to Vroom’s first-ever Super Bowl ad last year that focused on the pressure of purchasing a vehicle through a traditional car dealer, almost to the point of torture.
