The 2022 Super Bowl between the Cincinnati Bengals and Los Angeles Rams could reach 117 million viewers, according to demand intelligence company PredictHQ.
The 2022 Super Bowl between the Cincinnati Bengals and the Los Angeles Rams is projected to reach a record audience, and betting around the contest could surpass $7 billion. The viewership projection comes from data analytics firm PredictHQ, which estimates the National Football League’s championship game will attract 117 million viewers on NBC’s network, the host of this year’s Super Bowl. That would be an increase of 21% compared to the 2021 Super Bowl, which attracted 96.4 million viewers, the NFL’s lowest audience since 2007. PredictHQ projections would also surpass the top-rated Super Bowl in 2015 between the Tom Brady-led New England Patriots and Seattle Seahawks. That contest drew 114 million viewers on NBC and still ranks as the most-watched show in television history. “It’s high, but it’s something our models have been looking at,” said PredictHQ CEO Campbell Brown of the 2022 Super Bowl projection. “And we’re always calibrating and making sure our models are on point,” he added. Using demand data PredictHQ uses consumer buying behavior around live events to help forecast demand for companies, including Uber and quick-serve restaurants like Dominos. The San Francisco-based tech company also has a deal with Amazon under whichPredictHQ’s software serves as Alexa’s “event brain” – helping the device answer inquiries about live events. “We’re the ones feeding Alexa that information,” Brown said. “We’re the only ones doing it,” he added.
