Company founder reiterates the short-term commitment
We’ve known for a while that Xiaomi was planning to compete against Apple on several fronts, but now the company’s founder and CEO reiterates their ambitions in a public statement. Lei Jun recently said on Weibo that Xiaomi’s goal is to become an Apple rival in the high-end sector, and in China, it wants to become the number one company in the next three years. “[We aim to] fully benchmark against Apple in [terms of] product and experience, and become China’s biggest high-end brand in the next three years,” he said, according to a report.
